Saturday, February 27, 2010

Independent Fashion Bloggers Evolving Influence Conference



I was going to write about the IFB Evolving influence bloggers conference today. But then I thought to myself why re invent the wheel. In addition to the IFB coverage of the event, there are so many other blogs posts about the conference, I thought that it would be easier and more interesting to provide a list of the links (copied from IFB)


  • Women’s Wear Daily : Fashion’s New Fever : Blogging (front page)


  • The Cut : Teen Blogger Tavi Wow’s Crowd at Panel Discussion


  • Teen Vogue : Highlight of the Week Evolving IFB Fashion Blog Conference


  • Fashionably Marketing Me: The Impact of Fashion Bloggers at Fashion Week


  • The Fashion Spot: Evolving Influence Fashion Blogger Confernece


  • Diane, A Shaded View on Fashion : Evolving Influence Conference


  • Gala Darling : Evolving Influence


  • Manolo’s Shoe Blog: Manolo’s Thursday Miscellany


  • The Clothes Horse : Evolving Influence Fashion Blog Conference


  • Denimology : http://www.denimology.com/2010/02/update_from_nyfw_g-star_raw.php


  • What I Wore : Evolving Influence


  • Greyest Ghost : Independent Fashion Bloggers “Evolving Influence” Conference


  • Sammy Davis Vintage : Independent Fashion Bloggers Conference: Life, Love, & the Pursuit of Blogging with Style, Substance &; Authenticity


  • Preppy with a Twist : Evolving Influence


  • Dandition : Thanks IFB!


  • Holier Than Now : In Real Life 2 – IFB Evolving Influence Conference


  • Style Sample : Fashion Week Wrap-Up: The IFB Evolving Influence Conference


  • Bobbin Talk : Fashion Bloggers Prove Their Influence is Evolving 


  • Bobbin Talk :IFB Panel One Discussion


  • Roselyn (Twitvid) http://www.twitvid.com/FBF61


  • Delightfully Tacky : Monday Recap : IFB


  • Smashing Darling Blog: Evolving Influence -IFB Conference


  • Girl Friday : Evolving Influence Recap


  • StlyeIT : Live Blogging From The IFB Conference: Fashion Blog Marketing Workshop Sponsored by Windows 7


  • Calico : NYFW Day One IFBCON 


  • Art of Accessories :What I’ve learned in 2010


  • Punky Style : IFBCon Recap


  • Style Amour: Bloganizing : Independent Fashion Bloggers


  • Nubianonsense : Independent Fashion Blogger Conference


  • Haute Blogger : Independent Fashion Blogger Conference


  • Quite Contrary : On my way to…


  • Chichi212 : IFB Presents : Evolving Influence


  • Market Publique :Market Publique at IFB’s Evolving Influence


  • Socially Superlative : Evolving Influence Fashion Blog Conference


  • Examiner.com : Evolving Influence : Fashion Blog Confernece


  • The Time is Tomorrow : Independent Fashion Blogger Conference : Evolving Influence


  • The Fashion Loving Stylist : NYFW Day 5 : Evolving Influence Conference


  • Wendy Brandes Jewelry : More on the Evolving Influence Ethics Panel


  • Style Taxi : Evolving Influence Live Fashion Blogging Conference


  • Ciao Chessa! Evolving Influence : Independent Fashion Bloggers


  • Might Like You Better : Independent Fashion Blogger Conference Evolving Influence, New York City


  • SF Indie Fashion : Watch Evolving Influence Conference Live


  • Design Wonderland : My Evolving Fashion Influence


  • ModCloth Blog: IFB Evolving Influence Fashion Blog Conference


  • Pickles & Coffee : Street Sweeper : IFB Evolving Influence Conference


  • Fresh Jess : IFB Evolving Influence Confernence


  • Artfully Awear : Evolving Influence


  • Stylish Kids in Riot : Evolving Influence Live from New York


  • Stylish Report : Evolving Influence Fashion Blog Confernece


  • Grit and Glamour : Watch IFB Evolving Influence Live


  • Jason Last : This Video Is Killing Me Evolving Influence


  • Kyoto Maiko : IFB Evolving Influence : The Future of Fashion Blogging


  • FABIOwho: IFB Evolving Influence Conference 2010


  • BonBonRose : New York Fashion Week & The BonBonRose girls = Like WHOA


  • EStyling: Evolving Influence Conference


  • Fashionably Marketing Me :#NYFW Belongs to Bloggers


  • Lili Magazine :Evolving Influence


  • Mediacation: Whoever Tavi’s PR person is, please raise your hand


  • Life Behavior : Nova Iorque sediará o EVOLVING INFLUENCE – FASHION BLOG CONFERENCE / Nueva York será sede del EVOLVING INFLUENCE – FASHION BLOG CONFERENCE


  • American Express: AMERICAN EXPRESS PROVIDES CARDMEMBERS WITH EXCLUSIVE ACCESS…


  • Fashion Mama: Evolving Influence – Fashion Blog Conference


  • Clutch22 : http://www.clutch22.com/2010/02/15/ifbcon-nyfw-takes-place-today/


  • Diane, A Shaded View on Fashion : Evolving Influence Conference Announced


  • Temp’d :Happening Now: Live-Blogging from the Independent Fashion Bloggers ‘Evolving Influence’ Fashion Blog Conference Sponsored by AmEx, HP, and Windows 7!


  • Fashion Editor at Large : Tavi Ousted by a Younger Fashion Blogger?


  • Crossroads Trading: Heading to New York!


  • And Fancy Free : #IFBcon


  • Skinny Love : Eternal Masquerade


  • The Musings of Ondo Lady : Fashionisng Friday


  • twentyteneightyfour: twentyteneightyfour presents: mediacation – issue 1.0


  • Lola Simone Style :Hello Fashion Bloggers in NYC


  • Odds & Ends : VIDEO: Bryanboy’s March 2010 Vogue shoot + Bloggers vs. Journalists debate


  • Read My Lips! : http://hauteoffthepress.wordpress.com/2010/02/18/model-behavior-nyfw-fall-2010/


  • Love Me Twice Today : Where to begin?


  • Curvatude : A New York State of Mind


  • Art of Accessories :What I’ve learned in 2010


  • Gilding the Frilly : Daily Duds


  • Random Fashion Coolness :Marketing, Blogging and Editors


  • Online Fashion Marketing Blog : Bloggers in the Spotlight


  • Two For Fashion : Top 5 der Woche


  • Signature 9 : The Future of Fashion Blogging


  • Fashion Pulse Daily : Independent Fashion Bloggeres LIVE BLOGGING! Sponsored by IFB and Windows 7


  • Current: IFBCon & NYFW Tune In Live Today


  • Modelina Michelle : We’re not cool, We just blog


  • The Next Web : The Wall Street of Fashion


  • On The Surface : Independent Fashion Blogger Conference


  • Style Baad : IFB Conference in New York



    1. picture - Bryan Boy, Tavi and Susie Bubble from IFB - photo by Dustin Fenstermacher 

    Wednesday, February 24, 2010

    Topshop's Blogging Workshop




    Yesterday afternoon, Topshop held a bloggers workshop instore as part of their London Fashion Week events. The workshop entitled 'How to blog' was run by three well known bloggers Disney Roller Girl, Coco's Tea Party and Oh Elle and included advice and leaflets for anyone wanting to start their own fashion blog. Some of the advice offered by the leaflets given out included

    • Think carefully about the name you chose for your blog as you'll have it forever. We prefer short and sweet!
    • Blog about what you love, otherwise it will become a chore. Only write about what you're truly inspired by, not because you're being paid to
    • Stay true to your personality, opinions, likes or dislikes. Hits aren't everything.
    • Make sure you link back to where you get your content from.
    • Be patient.It takes time to develop your own blogging style
    The event was of course publicised on the Topshop website, on their very own fashion blog Inside Out and through other social media including Twitter. What a great idea to pesuade all the Topshop devotees to start their own fashion blogs so that they can tell everyone about Topshop and just why they love it. Just sending out press releases to fashion bloggers and hoping that they blog about you is so last year.

    Thursday, February 18, 2010

    Some considerations for your online fashion marketing plan

    Online sales are a growth area particularly in the fashion sector. For most fashion businesses that want to increase sales, online marketing is one of the best options and an area that has huge potential. If you don't already have an online marketing plan, you should write one today and start putting it into action. The focus of your online efforts will depend on what you want to achieve, how you want to achieve it and the time scales. Here are some key areas of online marketing to consider including in your online marketing plan.

    Website - Almost every company with any online presence will have a website of some kind, ranging from a simple blog to a fully functional e commerce site. It is possible to have an online presence without a website by using Facebook, Twitter or ebay but the benefit of your own website or blog is that it will become the focal point of your online marketing, it can very clearly communicate your brand and key information about the company, it can be integrated with many other platforms including social media channels and is also easier to optimise on the search engines. It sends the message that you are a legitimate and established company. One of the key considerations for a fashion website is that of appearance over function. It is important to strike the right balance between how good it looks and how quickly the pages load.

    Blog - a blog is a type of website but is particularly useful for online marketing for a number of reasons. It is a great way of communicating with customers and potential customers. It can be updated regularly and this combined with the huge volume of relevant content usually ensures that a blog usually ranks well on search engines for relevant keywords. A fashion company blog is easy to set up but can be time consuming to keep up to date. It is well worth the time as a well written blog is a great marketing tool and also can be automatically linked into so many other social media channels.

    Newsletters - once a customer has bought from you once, they are the most likely people to buy from you again. A newsletter is the perfect way to remind them of who you are, give them updates on new collections and and keep them informed of special offers. Try and provide some useful interesting information in your newsletter that they will look forward to reading rather than just a sales pitch.

    Social Media - This is an important and fast expanding area for fashion marketing and PR. The great thing about social media is that is a two way communication, sharing, commenting and voting all contribute to make social media hugely influential especially in fashion where peer influence is so important. There are so many different social media channels that it would be difficult and costly in terms of time to utilise all of them. Before embarking on a social media campaign, take a little time to research the options available and work out which best suits your target audience, the message you are trying to communicate and the way you work. The most popular are Facebook and Twitter. Google has now confirmed that social media updates are used to rank websites on search engines making your social media efforts even more worth while.

    Search Engine Optimisation - SEO describes the methods used to increase the traffic sent to your website from search engines in terms of quantity or quality. In order to get both quality and quantity of traffic you will need to choose the right keywords and then optimise your website for these keywords. Whether you choose to optimise your website yourself or use an SEO professional will depend on how many of your sales you hope to get from search engine traffic and how quickly you want to improve this traffic. If using an SEO professional, it is a good idea to use one with a knowledge of the fashion industry, to ensure that SEO activities also communicate the right message for your company and brand.

    Advertising - This is a great way to get traffic to your website and sales quickly. There are all sorts of options available from search engine marketing to banner advertisements on niche sites. The great thing about online advertising is that it is possible to monitor the results. You should always carefully analyse the return on investment of any advertising activity to ensure that it is profitable.

    Online PR - whilst not strictly speaking advertising, there is a significant amount of overlap between online marketing and online PR. Getting your brand or products featured on fashion websites and blogs, not only results in greater brand awareness and sales, but will also generate links to your site which will also help with search engine optimisation. There has been lots of talk recently about the influence of fashion blogs and it is well worth your while considering programmes to engage with bloggers and get some coverage. More information on the influence of the fashion blogger.

    Affiliate Marketing - this is another way if generating traffic to a website and sales by referrals. The affiliate marketer gets paid based on the number of clicks or a percentage of sales referred. You can set up an affiliate marketing program yourself which can be more costly but gives you more control or use a network. More information on affiliate marketing.

    Thursday, February 11, 2010

    Fashion Marketing Opportunities with Heathcote Communications

    We regularly have requirements for freelance specialists that are passionate about fashion and experienced in the following:


    Fashion Bloggers/ Writers - creative, a good knowledge of the latest trends and fashions, attention to detail, the ability to tailor your style, voice and tone of writing as required and write to deadlines.
    Online Fashion PR - Amazing communications skills, a great knowledge of fashion blogs and websites and a the ability to engage with bloggers in creative ways.

    Social Media Experts - Experience of using key social networks to create a buzz around fashion and related brands, websites and products.

    SEO Professionals - Proven results in driving traffic to fashion websites. Experience in both on and offsite optimisation with a particular knowledge of link building from fashion websites.

    We are currently looking for Interns and fashion marketing/ promotion students who would like work experience or to complete projects in any or all of the above areas. We can offer

    • A variety online fashion marketing/ writing experience
    • Complete flexilibilty in terms of hours and location
    • The benefit of our experience and knowledge and constructive feedback.
    • Invites to fashion events (when available)
    • Written references
    • The potential/ possibility to work with Heathcote Communications in a paid role (following a successful internship/ project).
    If you are interested in any of the above, please send you C.V. to ceri@heathcotecommunications.co.uk.

    Please check out our ladies ski jacket and Adidas Stella McCartney Ski Wear page

    Thursday, February 4, 2010

    Fashion Bloggers in the Spotlight



    It seems that everyone is talking about fashion bloggers from the recent press coverage in the Independant article Fluff flies as fashion writers pick a cat fight with bloggers to the Los Angeles Times article Crossing the Line? LOFT barters gift cards for blog coverage. Over the next few weeks, there are a number of interesting events being held including the Evolving Influence Fashion Blog Conference at New York Fashion Week arranged by Independant Fashion Bloggers and featuring some of the biggest names in fashion blogging. In the UK, the Manchester based Fashion Network will be hosting a 'Power of Blog' fashion networking event in association with Drapers.

    So what does this all mean? Is fashion blogging really going to take over from traditional fashion journalism or is the whole fashion blogger thing just completely overhyped? I don't really know the answer to these questions, but I know that the very fact that fashion bloggers are getting so much attention, suggests that they have a significant influence in the fashion world and perhaps the offline publications are just a teensy weensy bit worried.

    Have you considered engaging fashion bloggers as part of your PR strategy?

    Saturday, February 27, 2010

    Independent Fashion Bloggers Evolving Influence Conference



    I was going to write about the IFB Evolving influence bloggers conference today. But then I thought to myself why re invent the wheel. In addition to the IFB coverage of the event, there are so many other blogs posts about the conference, I thought that it would be easier and more interesting to provide a list of the links (copied from IFB)


  • Women’s Wear Daily : Fashion’s New Fever : Blogging (front page)


  • The Cut : Teen Blogger Tavi Wow’s Crowd at Panel Discussion


  • Teen Vogue : Highlight of the Week Evolving IFB Fashion Blog Conference


  • Fashionably Marketing Me: The Impact of Fashion Bloggers at Fashion Week


  • The Fashion Spot: Evolving Influence Fashion Blogger Confernece


  • Diane, A Shaded View on Fashion : Evolving Influence Conference


  • Gala Darling : Evolving Influence


  • Manolo’s Shoe Blog: Manolo’s Thursday Miscellany


  • The Clothes Horse : Evolving Influence Fashion Blog Conference


  • Denimology : http://www.denimology.com/2010/02/update_from_nyfw_g-star_raw.php


  • What I Wore : Evolving Influence


  • Greyest Ghost : Independent Fashion Bloggers “Evolving Influence” Conference


  • Sammy Davis Vintage : Independent Fashion Bloggers Conference: Life, Love, & the Pursuit of Blogging with Style, Substance &; Authenticity


  • Preppy with a Twist : Evolving Influence


  • Dandition : Thanks IFB!


  • Holier Than Now : In Real Life 2 – IFB Evolving Influence Conference


  • Style Sample : Fashion Week Wrap-Up: The IFB Evolving Influence Conference


  • Bobbin Talk : Fashion Bloggers Prove Their Influence is Evolving 


  • Bobbin Talk :IFB Panel One Discussion


  • Roselyn (Twitvid) http://www.twitvid.com/FBF61


  • Delightfully Tacky : Monday Recap : IFB


  • Smashing Darling Blog: Evolving Influence -IFB Conference


  • Girl Friday : Evolving Influence Recap


  • StlyeIT : Live Blogging From The IFB Conference: Fashion Blog Marketing Workshop Sponsored by Windows 7


  • Calico : NYFW Day One IFBCON 


  • Art of Accessories :What I’ve learned in 2010


  • Punky Style : IFBCon Recap


  • Style Amour: Bloganizing : Independent Fashion Bloggers


  • Nubianonsense : Independent Fashion Blogger Conference


  • Haute Blogger : Independent Fashion Blogger Conference


  • Quite Contrary : On my way to…


  • Chichi212 : IFB Presents : Evolving Influence


  • Market Publique :Market Publique at IFB’s Evolving Influence


  • Socially Superlative : Evolving Influence Fashion Blog Conference


  • Examiner.com : Evolving Influence : Fashion Blog Confernece


  • The Time is Tomorrow : Independent Fashion Blogger Conference : Evolving Influence


  • The Fashion Loving Stylist : NYFW Day 5 : Evolving Influence Conference


  • Wendy Brandes Jewelry : More on the Evolving Influence Ethics Panel


  • Style Taxi : Evolving Influence Live Fashion Blogging Conference


  • Ciao Chessa! Evolving Influence : Independent Fashion Bloggers


  • Might Like You Better : Independent Fashion Blogger Conference Evolving Influence, New York City


  • SF Indie Fashion : Watch Evolving Influence Conference Live


  • Design Wonderland : My Evolving Fashion Influence


  • ModCloth Blog: IFB Evolving Influence Fashion Blog Conference


  • Pickles & Coffee : Street Sweeper : IFB Evolving Influence Conference


  • Fresh Jess : IFB Evolving Influence Confernence


  • Artfully Awear : Evolving Influence


  • Stylish Kids in Riot : Evolving Influence Live from New York


  • Stylish Report : Evolving Influence Fashion Blog Confernece


  • Grit and Glamour : Watch IFB Evolving Influence Live


  • Jason Last : This Video Is Killing Me Evolving Influence


  • Kyoto Maiko : IFB Evolving Influence : The Future of Fashion Blogging


  • FABIOwho: IFB Evolving Influence Conference 2010


  • BonBonRose : New York Fashion Week & The BonBonRose girls = Like WHOA


  • EStyling: Evolving Influence Conference


  • Fashionably Marketing Me :#NYFW Belongs to Bloggers


  • Lili Magazine :Evolving Influence


  • Mediacation: Whoever Tavi’s PR person is, please raise your hand


  • Life Behavior : Nova Iorque sediará o EVOLVING INFLUENCE – FASHION BLOG CONFERENCE / Nueva York será sede del EVOLVING INFLUENCE – FASHION BLOG CONFERENCE


  • American Express: AMERICAN EXPRESS PROVIDES CARDMEMBERS WITH EXCLUSIVE ACCESS…


  • Fashion Mama: Evolving Influence – Fashion Blog Conference


  • Clutch22 : http://www.clutch22.com/2010/02/15/ifbcon-nyfw-takes-place-today/


  • Diane, A Shaded View on Fashion : Evolving Influence Conference Announced


  • Temp’d :Happening Now: Live-Blogging from the Independent Fashion Bloggers ‘Evolving Influence’ Fashion Blog Conference Sponsored by AmEx, HP, and Windows 7!


  • Fashion Editor at Large : Tavi Ousted by a Younger Fashion Blogger?


  • Crossroads Trading: Heading to New York!


  • And Fancy Free : #IFBcon


  • Skinny Love : Eternal Masquerade


  • The Musings of Ondo Lady : Fashionisng Friday


  • twentyteneightyfour: twentyteneightyfour presents: mediacation – issue 1.0


  • Lola Simone Style :Hello Fashion Bloggers in NYC


  • Odds & Ends : VIDEO: Bryanboy’s March 2010 Vogue shoot + Bloggers vs. Journalists debate


  • Read My Lips! : http://hauteoffthepress.wordpress.com/2010/02/18/model-behavior-nyfw-fall-2010/


  • Love Me Twice Today : Where to begin?


  • Curvatude : A New York State of Mind


  • Art of Accessories :What I’ve learned in 2010


  • Gilding the Frilly : Daily Duds


  • Random Fashion Coolness :Marketing, Blogging and Editors


  • Online Fashion Marketing Blog : Bloggers in the Spotlight


  • Two For Fashion : Top 5 der Woche


  • Signature 9 : The Future of Fashion Blogging


  • Fashion Pulse Daily : Independent Fashion Bloggeres LIVE BLOGGING! Sponsored by IFB and Windows 7


  • Current: IFBCon & NYFW Tune In Live Today


  • Modelina Michelle : We’re not cool, We just blog


  • The Next Web : The Wall Street of Fashion


  • On The Surface : Independent Fashion Blogger Conference


  • Style Baad : IFB Conference in New York



    1. picture - Bryan Boy, Tavi and Susie Bubble from IFB - photo by Dustin Fenstermacher 

    Wednesday, February 24, 2010

    Topshop's Blogging Workshop




    Yesterday afternoon, Topshop held a bloggers workshop instore as part of their London Fashion Week events. The workshop entitled 'How to blog' was run by three well known bloggers Disney Roller Girl, Coco's Tea Party and Oh Elle and included advice and leaflets for anyone wanting to start their own fashion blog. Some of the advice offered by the leaflets given out included

    • Think carefully about the name you chose for your blog as you'll have it forever. We prefer short and sweet!
    • Blog about what you love, otherwise it will become a chore. Only write about what you're truly inspired by, not because you're being paid to
    • Stay true to your personality, opinions, likes or dislikes. Hits aren't everything.
    • Make sure you link back to where you get your content from.
    • Be patient.It takes time to develop your own blogging style
    The event was of course publicised on the Topshop website, on their very own fashion blog Inside Out and through other social media including Twitter. What a great idea to pesuade all the Topshop devotees to start their own fashion blogs so that they can tell everyone about Topshop and just why they love it. Just sending out press releases to fashion bloggers and hoping that they blog about you is so last year.

    Thursday, February 18, 2010

    Some considerations for your online fashion marketing plan

    Online sales are a growth area particularly in the fashion sector. For most fashion businesses that want to increase sales, online marketing is one of the best options and an area that has huge potential. If you don't already have an online marketing plan, you should write one today and start putting it into action. The focus of your online efforts will depend on what you want to achieve, how you want to achieve it and the time scales. Here are some key areas of online marketing to consider including in your online marketing plan.

    Website - Almost every company with any online presence will have a website of some kind, ranging from a simple blog to a fully functional e commerce site. It is possible to have an online presence without a website by using Facebook, Twitter or ebay but the benefit of your own website or blog is that it will become the focal point of your online marketing, it can very clearly communicate your brand and key information about the company, it can be integrated with many other platforms including social media channels and is also easier to optimise on the search engines. It sends the message that you are a legitimate and established company. One of the key considerations for a fashion website is that of appearance over function. It is important to strike the right balance between how good it looks and how quickly the pages load.

    Blog - a blog is a type of website but is particularly useful for online marketing for a number of reasons. It is a great way of communicating with customers and potential customers. It can be updated regularly and this combined with the huge volume of relevant content usually ensures that a blog usually ranks well on search engines for relevant keywords. A fashion company blog is easy to set up but can be time consuming to keep up to date. It is well worth the time as a well written blog is a great marketing tool and also can be automatically linked into so many other social media channels.

    Newsletters - once a customer has bought from you once, they are the most likely people to buy from you again. A newsletter is the perfect way to remind them of who you are, give them updates on new collections and and keep them informed of special offers. Try and provide some useful interesting information in your newsletter that they will look forward to reading rather than just a sales pitch.

    Social Media - This is an important and fast expanding area for fashion marketing and PR. The great thing about social media is that is a two way communication, sharing, commenting and voting all contribute to make social media hugely influential especially in fashion where peer influence is so important. There are so many different social media channels that it would be difficult and costly in terms of time to utilise all of them. Before embarking on a social media campaign, take a little time to research the options available and work out which best suits your target audience, the message you are trying to communicate and the way you work. The most popular are Facebook and Twitter. Google has now confirmed that social media updates are used to rank websites on search engines making your social media efforts even more worth while.

    Search Engine Optimisation - SEO describes the methods used to increase the traffic sent to your website from search engines in terms of quantity or quality. In order to get both quality and quantity of traffic you will need to choose the right keywords and then optimise your website for these keywords. Whether you choose to optimise your website yourself or use an SEO professional will depend on how many of your sales you hope to get from search engine traffic and how quickly you want to improve this traffic. If using an SEO professional, it is a good idea to use one with a knowledge of the fashion industry, to ensure that SEO activities also communicate the right message for your company and brand.

    Advertising - This is a great way to get traffic to your website and sales quickly. There are all sorts of options available from search engine marketing to banner advertisements on niche sites. The great thing about online advertising is that it is possible to monitor the results. You should always carefully analyse the return on investment of any advertising activity to ensure that it is profitable.

    Online PR - whilst not strictly speaking advertising, there is a significant amount of overlap between online marketing and online PR. Getting your brand or products featured on fashion websites and blogs, not only results in greater brand awareness and sales, but will also generate links to your site which will also help with search engine optimisation. There has been lots of talk recently about the influence of fashion blogs and it is well worth your while considering programmes to engage with bloggers and get some coverage. More information on the influence of the fashion blogger.

    Affiliate Marketing - this is another way if generating traffic to a website and sales by referrals. The affiliate marketer gets paid based on the number of clicks or a percentage of sales referred. You can set up an affiliate marketing program yourself which can be more costly but gives you more control or use a network. More information on affiliate marketing.

    Thursday, February 11, 2010

    Fashion Marketing Opportunities with Heathcote Communications

    We regularly have requirements for freelance specialists that are passionate about fashion and experienced in the following:


    Fashion Bloggers/ Writers - creative, a good knowledge of the latest trends and fashions, attention to detail, the ability to tailor your style, voice and tone of writing as required and write to deadlines.
    Online Fashion PR - Amazing communications skills, a great knowledge of fashion blogs and websites and a the ability to engage with bloggers in creative ways.

    Social Media Experts - Experience of using key social networks to create a buzz around fashion and related brands, websites and products.

    SEO Professionals - Proven results in driving traffic to fashion websites. Experience in both on and offsite optimisation with a particular knowledge of link building from fashion websites.

    We are currently looking for Interns and fashion marketing/ promotion students who would like work experience or to complete projects in any or all of the above areas. We can offer

    • A variety online fashion marketing/ writing experience
    • Complete flexilibilty in terms of hours and location
    • The benefit of our experience and knowledge and constructive feedback.
    • Invites to fashion events (when available)
    • Written references
    • The potential/ possibility to work with Heathcote Communications in a paid role (following a successful internship/ project).
    If you are interested in any of the above, please send you C.V. to ceri@heathcotecommunications.co.uk.

    Please check out our ladies ski jacket and Adidas Stella McCartney Ski Wear page

    Thursday, February 4, 2010

    Fashion Bloggers in the Spotlight



    It seems that everyone is talking about fashion bloggers from the recent press coverage in the Independant article Fluff flies as fashion writers pick a cat fight with bloggers to the Los Angeles Times article Crossing the Line? LOFT barters gift cards for blog coverage. Over the next few weeks, there are a number of interesting events being held including the Evolving Influence Fashion Blog Conference at New York Fashion Week arranged by Independant Fashion Bloggers and featuring some of the biggest names in fashion blogging. In the UK, the Manchester based Fashion Network will be hosting a 'Power of Blog' fashion networking event in association with Drapers.

    So what does this all mean? Is fashion blogging really going to take over from traditional fashion journalism or is the whole fashion blogger thing just completely overhyped? I don't really know the answer to these questions, but I know that the very fact that fashion bloggers are getting so much attention, suggests that they have a significant influence in the fashion world and perhaps the offline publications are just a teensy weensy bit worried.

    Have you considered engaging fashion bloggers as part of your PR strategy?