Fashion Bloggers in the Spotlight

It seems that everyone is talking about fashion bloggers from the recent press coverage in the Independant article Fluff flies as fashion writers pick a cat fight with bloggers to the Los Angeles Times article Crossing the Line? LOFT barters gift cards for blog coverage. Over the next few weeks, there are a number of interesting events being held including the Evolving Influence Fashion Blog Conference at New York Fashion Week arranged by Independant Fashion Bloggers and featuring some of the biggest names in fashion blogging. In the UK, the Manchester based Fashion Network will be hosting a 'Power of Blog' fashion networking event in association with Drapers.

So what does this all mean? Is fashion blogging really going to take over from traditional fashion journalism or is the whole fashion blogger thing just completely overhyped? I don't really know the answer to these questions, but I know that the very fact that fashion bloggers are getting so much attention, suggests that they have a significant influence in the fashion world and perhaps the offline publications are just a teensy weensy bit worried.

Have you considered engaging fashion bloggers as part of your PR strategy?