An Update - SEO and Social Networking for Fashion Companies

A quick update on some recent developments and their relevance to fashion companies

Hitwise- Social Networks Neck and Neck with Search Engines - an interesting article about how social networks and forums took over search engines for market share over Christmas in Australia and are poised to assume the lead on a permanent basis. This may have some impact on how you allocate marketing budgets for 2010 and beyond.


Has Google Begun Changing the Way It Influences the Web - a discussion on Googles Caffeine update and it's potential implications. One of the most likely changes is thought to be penalties for slow page speed. This is a common problem of fashion websites, perhaps something worth looking at now before it starts to effect your search results.
 
How Google Rates Links From Facebook and Twitter - It's official links from Facebook and Twitter as they would if they were from any other site. This means that social media activity has the added bonus of optimising your sit for Google so even more worth investing in.
 
The Future of Online PR - a round up of tips on online PR for the future. If you are not already doing it online PR is a massive opportunity to promote your fashion business.