Although really sad to hear about the news about Luella (I was right at the front of the queue to join in the save Luella Campaign), I was really interested to see what happened afterwards and how quickly word spread about saving Luella. This just goes to prove how quickly and effectively word can spread virally. Here is what happened in the days and weeks following the news of Luella ceasing trading.
Wow, this sort of free marketing is the sort of thing most fashion designers/ brands only dream of. It is just a shame the Luella brand is not in existence to get the benefits. Perhaps all this buzz will help her get a new backer though.
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1 comments:
I'm a huge Luella fan, hope she manages to find funding!
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